As a manager, you want your team to succeed both personally and professionally. Part of helping to make this happen is recommending educational books to read. Discussing and applying the concepts learned can boost your team members’ careers. The sooner you start recommending such books, the sooner your teammates can use what they learn to enhance their performance.
Encourage your team to read these three books this summer.
The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell
This book explains how ideas spread and why some messages are more contagious than others. The moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire is known as the tipping point. The tipping point is most affected by three types of people: connectors, who can mix among many groups; mavens, who are motivated by the need to share knowledge and help others; and salesmen, who can easily sell ideas, products, and behaviors. To create one continuous movement, these groups of people typically have to create many small movements first. How well something captures our attention and remains in our minds affects the tipping point. How quickly something spreads depends on the conditions and circumstances of the time and place in which it occurs. Use the framework of the tipping point to increase your social media marketing efforts.
Drive: The Surprising Truth About What Motivates Us by Daniel H. Pink
This book discusses how to avoid meaningless labor and find fulfilling work that gives a strong sense of purpose. Rather than using the ineffective method of the carrot and stick example of reward and punishment to motivate employees, use money: pay employees enough to don’t think about money and focus on their work. Once this is accomplished, there are three factors that lead to better performance and personal satisfaction: autonomy, or the desire to be self-directed; mastery, or the desire to continue to improve at something important; and purpose, or the sense of creating something transcendent and meaningful beyond oneself. Blend these characteristics into your workforce for maximum performance.
Outliers: The Story of Success by Malcolm Gladwell
This book focuses on how the success of outliers, or people who don’t follow the norm and still succeed, has less to do with genetics and more to do with their life experiences. Being born in a specific place and a specific month leads to opportunities a person otherwise might not have. Certain people get access to the time, coaches, equipment, and other advantages necessary to develop their skills fully. This significantly impacts the difference between the individual and their peers, creating an outlier.
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