Social media is clearly one of the most important, if not the most important, medium in business today. Both businesses and candidates need to be highly involved in social media to assure that they are putting the correct vision of themselves out onto the web. As this article from Forbes describes, one of the most important parts of social media is the visual component. Here at KNF&T we believe this to be true, and think that one of the most important things you can do is to include something visual with every post. We also believe it is necessary to keep your company in the visual mix- meaning, don’t use all stock photography; mix it up with stock photography as well as photos of your own employees and office space. This will help the public and all potential candidates and clients feel more connected to your business and the culture of your company.